Search Engine Optimization trends for businesses
Gone are those days when you used to advertise through pamphlets and flexes, with the dominance of technology and dependency on IOTs, the demand for a website is on the rise. Most of the businesses are eager to maintain a website but they fail to rank on the Search Engine Result Pages. Google is a shrewd analyzer; you have to regularly feed it with updates and new trends. If you feel that your website has been performing abysmally, it is most likely that you have not complied with the latest trends in SEO. The era of Panda and Penguin is long gone, the dawn of Humming Bird has happened and you should prepare your website in compliance with the changing trends.
A few groundbreaking SEO Trends to Consider for Optimum Ranking on SERP
Accelerated Mobile Pages Project, a new initiative undertake by Google to build a better user-friendly websites for users. As per this new trend, a lighter and simpler version of HTML is in demand. With slower loading web-pages eating away the traffic, the AMP has emerged as a game changer to dominate the SEO realm. AMP pages will load 30 times faster than normal web pages and you need to adjust accordingly for maximum results folks.
Redirect Again In Picture
Back then “Redirects” were termed as SEO leaks, but with the changing requirements, they are again in the game. In the latest announcements by Google, it was announced that “Redirects” will no longer contribute to SEO leaks. Now, all the websites can use 3xx redirects to rank their websites without any problem.
Social Media Redirection
As the branding is moving on social media, Google is all set to help you rank your website, if they fare well on the social media platform. Linking the website with LinkedIn, G+, Facebook, Twitter, Pinterest, and YouTube will have real time benefits. The more the likes and reviews about your website on social media, the greater will be the chances that the traffic would be directed towards your website.
Gone are those days when Google was just focused at the keywords. With the changing trends, you will have to produce quality content. By quality, it is meant informative and not promotional contents. Keeping that in mind, it is required to revamp the content generation strategy and focus more on delivering quality compliant, rather than, keyword stuffed garbage.
Keeping all these things in mind, you can draft the right way to deal with your pursuit of ranking higher on the SERP pages.