7 Tips for Writing Your Business Brochure
A brochure is a concise and appealing way to impart useful information to your niche market. Brochures are an effective way to tell a simple story about your business. With one, you can highlight the top features of your various products and/or services.
The following are 7 tips for writing your own unique business brochure:
1. Attract Immediate Attention with your Front Page
You want to garner your reader’s attention right away. Your goal is to get them to read on – to flip open that top page and get to the rest of your business story inside the brochure. Therefore, have an attractive photograph or graphic on this lead-in page. Additionally, include your logo, your business name and your tagline or business slogan.
2. Compose content with Your Target Audience’s Desires in Mind
Write to inform and to answer any questions your readers have about what you offer. They want to understand more about your business and what solutions you can provide them. Write what they want to read, not hyperbole (exaggeration) you want to write to pump up your business’s image. A well-crafted brochure focused on your niche audience’s needs will properly promote your business in and of itself.
3. Stress Benefits in the Headlines and Sub-headlines inside Your Brochure
Headlines and sub-headlines offer the reader a way to quickly skim your content. They can then decide to read everything inside, or only the content under the headlines that interest them. You must stress benefits in these headlines and sub-headlines that are solutions to your potential customers’ needs.
4. Be Creative
Sometimes it’s ‘hip to be square’, sometimes it isn’t when marketing your business. Your brochure doesn’t have to be a traditional square or rectangular shape. Are you a horticultural or landscaping business? Design your brochure in the shape of an elegant and unique flower garden. Are you a tire retailer? Have your brochure round. Are you marketing jewelry? Have your brochure diamond-shaped.
5. Use Simple and Clear Language
Get to the point on the pages of your brochure with precise, concise language. Clarity is your goal here. Often readers are pressed for time and want a simple message that immediately tells them what your business is all about and what it offers them. They don’t want verbosity and tedious formal sentences and industry jargon that they can’t relate to. Talk to them as you would in a conversation where you, in a straightforward way, tell your story.
6. Let them Know How to Get in Touch With You
After presenting useful and relevant information, let your readers know how to contact you. Include your business name and address, telephone number, fax number, email address, website URL and social media pages. You can also include a QR code as well as a map to your location. Usually, you will get all these option in a good business directory to become easily available for your customers. This is the only reason why you should register your business in a business directory ?.
7. Include a ‘Call to Action’
Ultimately, a brochure is a sales tool. You want to talk to your reader form their point of view, but you also want to encourage sales. That’s why you’re in business. It’s essential that you have a call to action in your brochure. You can have one on every page as you don’t know if they will read to the end.
Ask your reader to take action via calling you, emailing you, or filling out a response tear away at the end of your brochure. Use any response means you feel is best for getting your potential customers to get in touch with you.
Plan your brochure with your target audience in mind. Take the time to put one together yourself or have a professional do one for you. Let your compelling brochure drive traffic to your online and/or bricks and mortar business.