6.5 Hard Truths on How to Provide World-Class Customer Service
The urge to deliver world-class customer service is the differentiating factor between you and your competitor. Your customer service representatives hold the ultimate power to attract or push away your customers. Good customer service leads to satisfied customers. In turn, this provides a snowball effect as your client base grows the more satisfied customers you have. A good customer experience will translate into a better reputation for your business.
Below are the hard truths about customer service that should never be neglected.
1. Customer service impacts customer trust
The only reason you still have a business to put your name on is that people are willing to pay for it. The day your customers stop paying for your service is your last day as a successful business. If you, as a customer representative, fail to earn the trust and respect of your customer, he won’t be coming back. It’s really that simple!
2. Bad experiences may be forgiven but not forgotten
According to a research study conducted by the Dimensional Research Centre, 39% of the people who have had bad customer experiences are more likely to wait two or three years before doing business with you again. This means that even when companies make up for the wrong they did, chances are it will still not be forgotten and will impact future buying decisions.
3. Customers won’t come back if you fail to satisfy
It’s not up to you to decide whether your business will prosper or not. It’s in the hands of the customer. If your customers aren’t satisfied with your offerings, they will switch to alternatives the first chance they get. The most loyal customers at times turn disloyal – often as a result of poor customer service. Fail once and you may never be able to recover fully.
4. The power of social media can’t be ignored
Social media and customer service are a match made in heaven. Another hard truth that can’t be ignored is not monitoring what others have to say about you on social platforms. It has become imperative for companies to respond to both the good and the bad to engage with their customers on a one-on-one level.
5. Customers don’t like to explain things repeatedly
One of the most important facts that simply can’t be overlooked is that customers hate it when they are repeatedly asked to explain their issues to multiple people over the phone. If the ultimate goal is to offer world-class services, companies must approach the trifecta: a trained employee, a satisfied customer, and more sales.
6. Bad experiences will branch out more quickly
Bad customer experiences can destroy a company’s reputation. In addition, a bad review is trusted and looked at more often than a positive one. In today’s technologically driven world, people are more likely to believe in a stranger’s words than a business’s word.
6.5 The secret to offering world class customer services
Companies who wish to provide world-class customer experiences have to stay focused, vigilant, knowledgeable, responsive, honest, and cooperative. As long as you continue to “be there” to pick up the phone and facilitate your customer with what they want, you will continue to prosper.