5 Secrets of Successful Email Marketing Campaigns
At first, it may seem quite daunting to become great at email marketing. It requires much patience and testing as there are so many parts that need to work together, but by using a few simple techniques will show a way ahead of most people. Here are 5 tips to get started on your way towards a profitable email campaign:
First things first
Regardless of how good the product, service, or app is, it’s only useful when it can be delivered into the hands of target customers. Research has shown that 1 in 3 potential customers will definitely open an email from a business email address. Unfortunately, most small businesses, especially startup, still use generic email account (Yahoo, Gmail etc) during email marketing campaign.
Engaging subject line
It all starts with the subject line. This is where the users pay attention first and then try to get them to open and read email. While it can sometimes pay to try to make something clever, it usually works really well to just keep it reasonably short and give a hint of what’s inside the email so the user knows what to expect. Try to avoid hyping it up too much or sounding like a salesman. Think about the person on the other end as a friend, not someone not being marketing to.
Engaging the reader early
Once the user opens up the targeted email to hook them immediately, in the first few seconds of reading. That’s really all you have until they decide whether to keep reading or move on to the next email in their inbox. The best way to do this is to deliver the most valuable part of your email right away. Don’t drag on and on in the body copy either, but try to boil the email down to its essentials. Shorter is almost always better, and again always try to write as if writing to a friend. Casual, conversational and simple is the way to go.
Engaging call to action
Most likely the purpose of the email being sending out is to get the user to do something. The users may sign up for a membership on the site, or purchase something as predicted. Whatever it is, the call to action is the part where it is actually ask them to do it. Usually, the best way to do it is including a big button they just can’t miss, saying something simple like “Download now” or “Register free”. Anything can be included in-content links in your body copy to increase the chances of them actually taking action.
The best way to learn what works with the particular list is making a habit of split testing things like the subject line and call to action. Simply send out different email variations to smaller segments of the list and look at the stats to see what works and what doesn’t.